June 7, 2024 11:00 - 12:00

Insider Insights: B2B marketing in the photonics sector


Join us for a webinar on business-to-business (B2B) marketing tailored specifically to professionals working in the photonics sector. Led by seasoned experts, we will discuss the unique challenges and opportunities in marketing photonics products and services to other businesses and institutions.

Key topics to be covered include:

  • understanding the current photonics landscape
  • tailoring marketing strategies for B2B success
  • harnessing marketing channels
  • building strategic partnerships

Don’t miss this opportunity to gain valuable insights, network with peers and take your B2B marketing initiatives to the next level. Register now to secure your spot!


Daniel Hutama
Technical Outreach Officer, Canadian Photonics Fabrication Centre (CPFC), National Research Council

Daniel Hutama joined the business development team of the Canadian Photonics Fabrication Centre (CPFC) as a technical outreach officer in early 2024. By leveraging his finance background together with his technical expertise in coherent optics, Daniel is an expert at understanding new technologies and moving them from research laboratories to financially viable commercial production. Prior to joining CPFC, Daniel held both business development and technical roles in photonic software and hardware companies where his work spanned coherent telecom/datacom applications, secure communications hardware, and optical sensors.

Yesim Sezerman
Marketing and Regional Sales Manager, OZ Optics Limited

Yesim Sezerman is the Marketing and Regional Sales Manager for OZ Optics Limited; worldwide supplier of fiber optic components, test equipment and sensors. She has her Bachelor’s degree in Commerce with a major in Marketing from University of Ottawa and an Executive Masters in Marketing and Sales from Bocconi University and ESADE. With her specialization in Marketing and Sales, she has increased visibility and awareness which assists her with maintaining and fostering partnerships in the photonics community. Her ultimate goal is to bring the Canadian photonics community to a new frontier.

Gabrielle Thériault
Marketing Director, Gentec-EO

Gabrielle Thériault’s mission is to make laser measurement technologies easier to understand and use. Currently Marketing Director at Gentec-EO, her training as a physics engineer and her work experience as R&D Project Lead give her a unique perspective into both laser operator needs and researcher requirements. Her PhD research in biophotonics led to a microscopy patent that is currently used by a fast-growing photonics company in Canada.


June 7, 2024
11:00 am – 12:00 pm EDT
via Zoom

Free for Photons Canada members/ $20 for nonmembers

Not yet a member? Learn more and join!

Presented by :

Photons Canada

CPIC, the Canadian Photonic Industry Consortium is a business-led photonics exchange organization embracing the whole value chain from researchers to photonic companies and end-users. Its mandate is to network end-users, photonic industries, universities and institutions with the objective of accelerating the growth of the Canadian industry through photonics.

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Join the Canadian Photonic Industry Consortium to benefit many advantages by becoming a member today!